Samurai CMS

This one I'm especially proud of.  

West Jet hired our organization to design and facilitate usability groups to determine how customers would feel about the launch of their new site.  Our responsibilities were:

1.  Constructing a discussion guide.

2.  Designing use cases for usability, advertisements, esthetics, calls to actions, etc.

3.  Ad testing

Ideally, usability testing should be done in 1 on 1 (IDI format).  In such cases, you're able to facilitate the use of eye trackers, timers, screen cameras, etc. to quantify error rates, completion times, etc.  However in this particular instance, we were mandated to extrapolate data in a group setting (n=12 for 8-10 * 2 groups).  As such, we developed a hybrid methodology that involved respondents performing an exercise, filling out an electronic form and finishing the component with qualitative discussion.  It was important to us that respondents completed the individual component first so that feedback was provided with little to no influence.  In the end, we received positive feedback from our clients and have been able to replicate this methodology is several usability and new product testing scenarios.  Thanks West Jet in your confidence in us and for the incredible working experience.  We look forward to working with you again soon!  

Almin Kassamali is the Chief Imagination Officer of StyleLabs Marketing Group. StyleLabs offers full service business and marketing solutions for entrepreneurs, musicians, athletes and small/medium business. http://www.stylelabs.ca