Consumers today live in an increasingly digital world, which means that companies that fail to understand the importance of SEO will be left behind and miss out on a great deal of value they could be adding to their business.


 

Search Engine Optimization (SEO) is the art and science of driving targeted website traffic to your site from search engines and it’s an affordable and effective way to reach new customers and increase your sales.

SEO can give companies, large and small, the power to: 

  • Reach a relevant audience
  • Improve your visibility and build brand awareness
  • Gain potential customers
  • Increase your conversion rates

Ready to Start Using SEO for your Business?

Do you still feel like SEO is a mind-boggling marketing algorithm? That’s okay! At Stylelabs, we offer comprehensive website design services, from SEO to blog writing, that will help turn your website into a trusted resource that benefits your business.

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4 Key Benefits of SEO For Small Businesses

Are you a small business owner? Utilizing the power of SEO can help you build a strong web presence and surpass your competition to gain new customers for your company and take your business to the next level.

Here are 4 key benefits of SEO for small businesses:

  1. It Helps You Create User-Friendly Websites

SEO is about more than optimizing your website for search engines: it’s also about improving the user experience.

When done properly, SEO will help you create a faster, smoother, and more user-friendly website, which will:

  • Compel visitors to stay longer
  • Decrease your bounce rate
  • Increase your page views

Similarly, highly relevant content (blog posts, service pages) will keep your users happy as they are more likely to find solutions and answers to whatever questions/issues they have.

Remember: When done properly, SEO makes your users happy, which makes search engines happy as well, as they like serving high quality information to their users. 

PROFESSIONAL WEBSITE DESIGN

 

  1. You’ll Bring in More Customers

One of the biggest reasons to have a website is to stand out from your competition and increase your customer base. Companies that invest in SEO tend to grow much faster, and bring in many more new customers, than businesses that haven’t.

Why? SEO is one of the most efficient and affordable marketing strategies that exist today. Even better, it will bring in ‘targeted’ traffic to your website, meaning that it will only bring in customers who are actively seeking your products or services.

  1. Enjoy Better Conversion Rates

As mentioned above, SEO websites are much more user-friendly. They load faster, are easier to read and surf, and will display properly on all types of devices, from laptops to mobiles and tablets. If your website is easy to navigate, it’s more likely to grab the attention of your visitors and they’re more likely to become loyal customers or returning visitors.

  1. You’ll Build Brand Awareness

SEO can help your website appear on the first pages of major search engines such as Google and Yahoo. When this happens, customers are more likely to trust your brand and think of you as a reputable company.

 

Do you want to build better brand awareness?

Small businesses that invest in SEO can start gaining ranking for key terms related to their business. In today’s world, search engines play a significant role in making or breaking your brand.

Stand Out From Your Competition

Do you want to attract more customers to your website via local searches? Do you want to grow faster and become more successful than your competitors? Search engines and SEO are very powerful and can help take your company to new heights.

To find out how we can help build your brand and company, contact our Calgary offices today at 587-880-3358 or fill in our online contact form.

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