Businesses are becoming increasingly aware of the fact that we are living in a digital age and are leveraging the popularity of these platforms to promote their goods and services. Learn about the basics of online advertising and the benefits of digital marketing over traditional marketing.

Whatever type of business you own, you are probably aware that digital and SEO marketing is growing at great speed, presenting countless online advertising opportunities for businesses in all industries.

 Investing in professional SEO and digital marketing services can have many benefits for your company, including:

  • It’s cost-effective
  • You receive better ROI for your investment
  • You’ll be able to build a strong and trustworthy image of your brand
  • Higher conversion rates as you have access to a quick and effective communication channel with your consumer


Looking To Grow Your Business? Our Digital Marketing Services Can Help You Thrive

At StyleLabs, we believe that there is no one-size-fits all approach when it comes to digital marketing, social media, or SEO. Our digital marketing methods are innovative and always anticipate the intent of your customers and search engines.

If you are looking for clear, tangible, and honest online advertising and digital marketing results, along with the opportunity to learn how they’re achieved, then we can help!

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Top Benefits of Digital Marketing vs Traditional Marketing

Digital marketing refers to the promotion of products, services, or brands via one or more forms of electronic media. Advertising mediums that might be used as part of a digital marketing strategy include promotional efforts via social media, mobile phones, electronic billboards, and the Internet.

If you are looking to increase the exposure of your business and gain new customers, here’s why you may want to invest in digital marketing services rather than traditional marketing methods:

1. It Costs Less

Marketing and advertising cost is one of the biggest financial burdens that companies have to bear and while big businesses may have no trouble spending millions on advertising, for small businesses, this may be impossible. Marketing via digital platforms offers a more affordable alternative than the traditional method; it helps you create as much impact while costing less.

2. It’s Easier to Measure Your Results

The success of a digital marketing campaign can be very easily ascertained. Compared to the traditional method where you have to wait weeks to evaluate the success of a campaign, a digital campaign lets you know immediately how an ad is performing.

  • Email marketing software allows you to track the performance of your emails and lets you know how many were delivered and read, so you know your conversion rates
  • Google analytics is an effective tool for measuring specific goals to be achieved on a website or a blog.
  • Google AdWords manager allows users to monitor the performance of your ad on Google Search.

3 DIGITAL MARKETING STRATEGIES THAT WILL BOOST YOUR COMPANY’S SUCCESS


3. It’s Easy to Adjust Your Campaign

One of the best things about online advertising is that the knowledge of the performance of an ad will inform you on how to proceed. For an ad campaign that is performing well, you can invest more in it with just a click. On the other hand, for an ad that isn’t delivering as expected, you can adjust it accordingly or stop it altogether with ease.

4. It Gives You A Chance to Go Global

Digital marketing allows your ad campaigns to be visible in any part of the world. This gives small start-ups the rare opportunity to go global via the immense exposure provided. In fact, the internet is full of stories about start-ups that become hugely successful over a short period of time thanks to the opportunities created by digital marketing.

5. You Can Build Your Brand

You can use your digital marketing platforms to build your company’s brand and reputation. Some of the ways in which you can do this include through:

3 REASONS TO INVEST IN PROFESSIONAL DIGITAL MARKETING SERVICES


We Have the Experience to Help Your Business Succeed

At Stylelabs, our digital marketing team is made up of web designers, blog writers, and social media marketers who can create engaging online advertising campaigns that will take your business to new heights.

To find out more, visit our Calgary office at 622 5 Ave SW. Alternatively, you can contact us at (587) 880-3358 or fill in our online contact form.

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