How To Reach Your Target Audience Using Social Media
Are you struggling to connect with your customers? Discover how you can engage with your target audience using social media and Google Adwords.
When it comes to the success of your small business, digital marketing plays a key role in promoting your products and services. Whether it’s through the use of search engine optimization, Google Adwords or social media, having a strong online presence will:
- Increase the visibility of your business
- Lead to real relationship-building with your customer base
- Build brand loyalty
- Allow you to target and retarget customers who are more likely to convert into sales and solid leads
Reaching Your Target Audience Using Google AdWords or Social Media
Most businesses nowadays are aware of the increased reach that social media provides, and the opportunities that it offers in terms of interacting with customers, promoting brand awareness, boosting sales, and gaining clients. However, often there can be a gap between creating a profile and gaining positive results: many business owners may simply set up a profile and ask "what now"?
One of the best ways to ensure you are not wasting your effort when it comes to social media or online advertising is to have a strong and effective strategy in place.
9 Key Tips For Business Owners Considering Social Media:
- Identify which social media platforms your target audience is using. Facebook and Instagram are often seen as the most popular options for small and medium businesses, but depending on your business, you may want to look into platform like Pinterest, Snapchat, or Linkedin.
- Understand best practices concerning social media. Ask yourself: what works and what doesn’t?
- Understand your goals. Are you aiming to boost brand awareness, have potential clients book appointments or consultations, or boost your online store's sales? These goals should impact how you set up your social media strategy.
- Set measurable and realistic objectives for your online marketing and looking for ways to blend your social media advertising with other marketing methods.
- Plan and create your content. This can include original content, content from your website, shared, or user-generated content. (Our tip: ensure that you know the best practices for each of these aspects of content). Once you've created your content, it's time to decide when to post it. The best time to post or share content can depend on your target audience, the type of content, and the platform you're using.
- Practice good customer care. This is just as important online as it is offline. You can engage potential customers by stressing what you can do for them. At the same time, using social media solely to broadcast sales or promotional information can be off-putting.
- Find the right tone. The right tone should be appropriate for the social media platform you're using, while also staying consistent with your brand. Using the right voice ensures that your message is authentic and appealing. Similarly, while social media is definitely more relaxed than many traditional advertising channels, it's important to avoid posting things that are inappropriate or hurtful. A lack of professionality or tact can create serious social media backlash.
- Keep SEO techniques in mind
- Measure your progress against your objectives. Social media sites have tools that can tell you how you are doing.
Benefits of Hiring a Social Media Expert
Social media marketing is perhaps one of the most powerful brand-building tools - but only if it is used correctly!
Working with a social media expert can be an invaluable addition to your small business’s marketing team because they can:
- Build brand recognition, which in turn creates loyal customers
- Create consistent content and build your social media following
- Respond quickly to any social media messages so you won’t lose potential customers
- Boost brand engagement
- Help you connect to new customers
- Give you the time to focus on other initiatives and build other aspects of your company
At Stylelabs, our team can create compelling and engaging content to share on your social media channels to help engage your customers and promote your brand.
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Don’t have the knowledge or tools to build a strong online presence? We can help!
Want to know how we can take your business to new heights?
To find out more about how we can help with all your digital marketing needs, including search engine optimization, Google Adwords or developing strong social media strategies, contact our Calgary office today at 587-880-3358 or fill in our online contact form.
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