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Covid-19 Pandemic

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The Opportunity

Things are never going to be the same. The past year has been an absolute whirlwind. If you live in Alberta, it's been much longer than that. Downturns, rollercoaster oil prices, recessions, high unemployment rates, business failures,... it's a lot. But wrapping all of this in a global pandemic, was never anything any of us would have anticipated. So now what? Do we sit on the sidelines and have our fate decided for us, or do we step up? During the first shutdown, StyleLabs clients doubled down on marketing. Everybody was plugged in. Everyone had an engaged audience that had LOTS of time to connect. While everyone shut off their advertising and SEO, our community capitalized on the high volume, low competition, low cost. When everything opened up again, there was a massive correction. Over 95% of our clients reported 10, 20, even 30% increases to their bottom lines after a full correction for downtime.


You Need to Double Down!

Let's say you start cutting your marketing. Did you know that it will cost you significantly more to regain ground from your competitor? You stopping will literally part the marketing seas for others in your industry to gain market share... at your expense. Because short term cost savings can impact long term revenue growth. We recommend using this time to PUSH HARD. Double down. Start writing a blog a week. Blast out newsletters semi-monthly. Post on social media 3-4 times per week. Refactor only pages on your website, re-write them and sprinkle them with keywords. Populate your metadata. Launch an e-learning or e-commerce supplement to your business. While everyone is idling it's your time to hit the gas. The roads have been cleared for you. Competition is low. Visibility is high. You'll make up the cost during the inevitable correction.


Got an Idea? Side Hustle?

There are so many brilliant ideas that people have that are lost, forgotten or never materialize because we are all too busy trying to pay our bills, keep up with the Jones or we are simply just too tired or too lazy. Our research shows that now more than ever, people with great ideas are inspired to turn them into something. To materialize them. To create multiple revenue streams. To create or control their own destiny. Maybe you already have. Maybe it's time to take your extracurricular project or your side hustle and make it your main gig. At StyleLabs, our SUPERPOWER is business building! We have helped hundreds of businesses across Canada test, plan, design and execute business ideas from concept to commercialization.


Stay Top of Mind By Adding Value

Your community needs to see you more in times of adversity than they do in times of prosperity. Communicating with your clients during these times is a critical success factor to the sustainability and growth of your business. You want to use this opportunity and unprecedented visibility to show value. Lots of value. You can do this by providing tips, tricks and insights into your industry and your service. People do business with people they like. Give them valuable insights and you create favourable sentiment. You can do this through newsletters, drips, re-targeting and really, really good blog and video content. Join our academy and we can show you how or feel free to reach out and we can help you do it!


Pick Up the Phone

I always tell my team, PICK UP THE PHONE. Call clients to see how they are doing and how you can continue to add value. Call prospects to understand how you can help them. Pick up the phone to deal with conflict. Pick up the phone to celebrate wins. Pick up the phone to close deals. Just pick up the phone! During these times, we challenge you to call at least 5 of your clients each day and check on them. See if you can help them personally or in business. Let them know you're here for them. We are so passionate about using the phone for all parts of your business that we designed the door knocker module in silent salesman. Through this, you can create pre-written scripts, load phone lists, update your CRM, text clients and so much more.


Empower through Education

There are two types of businesses. Those that keep everything to themselves and hold their clients hostage and those that share everything and create an environment of community and abundance. We believe that education is the greatest sales tool of all. We are SO excited to launch the Silent Salesman E-Learning Platform. Use E-Learning to deliver services. Use it as a tripwire. Use it for onboarding. Through the development of your program, Silent Salesman automatically creates branded landing pages, a registration page, full payment integration and a quiz module to test the participants absorption of your course material. E-Learning is expected to be a $325 billion dollar industry by 2025. E-Learning is available to all Silent Salesman subscribers at no cost. 


Advertise Online

While you are trying to drive your rankings to the first page of Google, we always recommend investing in Google Search and Facebook Lead ads at a minimum so that your marketing is always in the black and you are generating revenue off the line. So many businesses suspending their paid advertising out of fear, cost per click has fallen by 50, 60 even 70 percent in some cases. Your business has the opportunity to capture traffic and revenue, even during a shutdown at a fraction of the cost. The marketing seas have been parted and you have a clear road to maximizing your market share.  Reach out anytime and let’s talk strategy. 


E-Commerce is Everything

If your product can be sold online, this is your time to execute!  As the world changes to a virtual and contactless environment the e-commerce industry is growing at exponential rates!  Amazon is running away and growing by leaps and bounds.  And it all comes down to providing frictionless experiences for your prospects and customers and seamless fulfillment.  Wouldn’t it be amazing if you could generate revenue from anywhere and through a virtual, unattended storefront? The technology available right now is easy to set up and operationalize.  We have invested significantly in systems and integrations to allow seamless integration of E-Commerce into a new or existing website. 


Google Reviews + Online Reputation

Your Google reviews and your online reputation are now just as important as word of mouth and quite likely more effective.  Think about this.  What if you were thinking about buying a product.  The first thing you’re going to do is Google search the product.  Once you find a company you like you’re going to look at their reviews before making the decision to call them.  Our studies show that if someone personally recommended a company to you, you’re going to do the same thing. You’ll look them up on Google and gauge their credibility through their website and with their Google reviews. Your Google reviews impact not only conversions but also directly influence your search engine rankings.  Reviews and reputation management is now a key component of your marketing.  Use these next few weeks to implement a review workflow.  It could boost revenue and new customers by thousands of dollars a month. 


Supercharge Your Website

Over 95% of the websites we audit need improvements.  This does not always mean you need to re-build your website, but simply make some upgrades. Our Director or Operations, Mike Asmus explains some of the things you can do in the upcoming weeks to improve your existing website for better SEO. If you are on a StartupKit or Samurai platform, you can make all these changes through your admin portal without any developer intervention.  Here is what we recommend as a starting point: (1) Add at least three frequently asked questions to each service.    (2) Think of questions clients may ask and answer it for them. (3) Create pages for every service.  Make a list of all associated keywords and sprinkle them into the copy of your page.  A tool like LSI checker can be very helpful for this. (4) Update your metadata and follow best practices.  This includes title tags, keywords, geodata and meta descriptions. (5) Resubmit your sitemap on Google Search Console. 

Reach Out! We've Got Your Back!

We love what we do! Reach out with any questions or comments you have about our Calgary Web Design and Strategic Marketing Solutions. We've been helping build businesses across Canada for over a decade. Let's crush your digital marketing goals by doing things right, the first time. 

Call (587) 880-3358 or fill out the form below and launch your marketing rocket now!

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