SEARCH ENGINE MARKETING (SEM)
While you’re trying to get your website to the first page of Google, wouldn’t it be nice to start driving some business? Getting leads? With SEM, you can. In less than a week.
If you paid me a dollar and I promised you a customer that could be worth 10, would you make that deal? What if you paid me 2 dollars and I promised you two prospects and only one became a customer. Still worth it? In this case, your cost per acquisition for 1 customer was 2 dollars and your ROI was 5 to 1. With the right content and the right landing experience, the math really can be THAT EASY.
OUR CALGARY SEARCH ENGINE MARKETING TEAM IS HERE TO HELP
We manage over $500,000 a year worth of online advertising for our clients and typically they enjoy between FIVE and TEN to ONE ROI on their investment. The truth is, it is actually MUCH HIGHER, but you wouldn’t believe us if we told you.
So... here’s an example of how it works with Google Search:
- Ads are typically purchased at an auction
- There is a market rate for the click on each keyword
Let’s say for “Edmonton Plastic Surgeon”, the cost per click is $5. We tell Google that we will pay $6 for that keyword to ensure we have top visibility. Google then scans your ad, the web page the ad lands on and the probability of you converting that click into a customer, how long you’ve been serving the ad, and gives you a Quality Score.
- If your score is high, you may place higher for less cost
- If your score is low, things can get very expensive
- It is a premium Google charges for putting substandard content on their real estate
Now... the math
Once we understand traffic and cost per click, we can develop a formula that can literally impact your revenue with a small margin of error.
Using the Plastic Surgeon example, if:
- There are 10,000 searches
- The cost per click is $5
- 1% of the searches will click on your ad and land on your site
You have spent $500 to bring 100 people to your site. Typically 3-5% of your site’s visitors will make contact and 50% of these visitors will become customers. This means that this exercise will bring the advertiser 2 customers with a cost per acquisition of $250 per customer. Assuming the average procedure is $5000 if you gave me $250 and I exchanged that for $5000 in revenue, would it be worth it? 20:1 ROI. Not bad right?
It typically takes 3 months to understand the math for a specific industry. After that, it could be reasonable to say that $5000-$10,000 in advertising has a high probability of generating up to $100,000 in revenue. It starts with creative construction and finishes with mathematical detailing.
WHAT OUR CLIENTS ARE SAYING
We strive to be your full-service marketing partners and ensure complete customer satisfaction. Take a look at what some of our clients have to say about working with the Stylelabs team.
WEB DESIGN AND MARKETING SERVICES
WEB DESIGN POWERED WITH MARKETING AND DATA
StyleLabs is a Digital Marketing company that specializes in Website Design, SEO, and Digital Strategy. With a strong background in Market Research combined with our cutting-edge technology, we've been able to rank over 90% of our clients on the 1st page of Google for over 10 keywords. We pride ourselves on leveraging our technology to solve business problems big or small, for both startups and established businesses. With locations in Calgary, AB, and Vancouver, BC we are able to service clients throughout Canada and the United States.
WE GET YOU, BECAUSE WE ARE YOU!
You won't be hiring just a web designer to build a website nor hire a marketer to build your digital presence - You will have both and much more! What makes us different is that we are Entrepreneurs that specialize in marketing and technology.
There's a certain amount of maturity and experience you need in order to build a functioning ecosystem. You need someone who's been there, who's failed, rebounded, and succeeded. You need someone who understands where the blind spots are and how to mitigate them. Could StyleLabs be a good fit? Only one way to find out - contact us below, book a FREE Consultation, or call us at 1-587-880-3358.
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