The prevalence of Social Media has changed the landscape of marketing. Social Media is critical for top of mind awareness and a non-negotiable to the brand ecosystem. Coupled with the development of site writing, the efficacy of Social Media lies in ongoing engagement as well as driving traffic back to the site (your brand's nucleus) where visitors can be converted or integrated into a re- marketing funnel. Our goal with social media is primarily to develop a brand presence/recognition on Facebook, Instagram and Pinterest and secondarily to grow a geographically targeted audience.

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