There Can Be Only One

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When we started StyleLabs it was clear to us that we didn't want to just be another agency. We wanted to change lives, we wanted to make an impact. Over a decade later and our core values of full transparency, integrity, honesty, and mutual respect still hold true.

It's important to us that you understand that we don't work for you, we work with you, as your full-service marketing partner.


Whether we are developing a website, writing a business plan, or pitching our client’s product, everything we do is focused on three things:

1. Conversion
2. Sustainability
3. Organic growth

Correctly executed, your marketing and business architecture should flatten the curve on recessions, accelerate booms, and bulletproof your business from pandemics (yeah, that’s a thing now). When we started this company, we agreed that we would only work with clients we believed in and if we made the commitment to work together, we would treat your business like it was our own.

We make decisions and recommendations to you that we would make for ourselves and before we try anything on your campaign, we incubate it internally first. Everything we do from web design to email marketing to SEO is undertaken from an entrepreneurial mindset. We have designed a broad and deep product line so that we can help (almost) any business across the budgetary spectrum.

Because we know how hard it was getting to this point. From surviving recessions to paying landlords to making payroll to finding top 1% staff to do top 1% work. At the end of the day, we go through everything you do, the good and the bad. So we take responsibility of your marketing, business strategy, web design, sales, and research very seriously.

We’re different because we get you. We get you. Because we are you.

The Last Website You Will Ever Build

If we do so much more than Website Design, why do we always build Websites First? Your website is your hub. It facilitates two-way traffic captures leads into funnels, automates the sales process, and delivers content through newsletters, e-learning, and manuals. Every SamurAI platform comes with powerful sales tools including a CRM, computer-assisted lead generation, online reputation management, trackable proposals with stripe integration, and 250 other powerful best-in-breed features that save you thousands of dollars monthly. Through our snippet technology, update and re-configure your website as often as you want. We're constantly adding new snippet styles and designs that you can leverage on-demand. Our latest software release (2022) ensures that you never need to build another website again.


Our team employs RIVA trained market researchers who specialize in user experience and consumer triggers. In collaboration with our data team, we take the time to understand your business, assess your competition and create a best-in-breed Website Hub. We take the time to understand how leaders in your industry communicate, advertise and present themselves online. We then talk to your current and prospective customers and benchmark your platform with their expectations. When we say it will work, it will work. Our goal is to maximize your probability of success by understanding how prospects convert and then carving a pathway aligned with their expectations. No guessing, no bias. Data driven decision making. All roads lead to success.

Our Journey - How We Got Started

Our entrepreneurial journey started out in 2004. A couple of years out of university, Almin Kassamali, an aspiring lawyer, left a very lucrative and very successful career in regulatory affairs to “strike out on his own” to “have control of his family’s destiny.” Fascinated with data, models and consumer triggers, Almin enrolled in the RIVA Training Institute in Maryland where he completed the last of his mastery program in qualitative market research. Upon his return, Almin negotiated the acquisition of Call Us Info’s qualitative business which was rebranded as the eStyle Group. From 2004 to 2009, eStyle doubled in size each year and served as a gateway to research in Canada for brands, buyers, and large research firms in the United States, Canada and the UK. eStyle’s focus group facilities, Studios 1 + 2, were considered to be the best in Western Canada and years ahead of its time. In 2009, Salina Kassamali assumed day-to-day responsibilities of eStyle, while the StyleLabs concept was being incubated. In 2018, eStyle was acquired by its key clients in the US, UK and Canada.

Through this journey and interacting with blue-chip clients that would grow to be mentors and even colleagues over the years, much was uncovered about the entrepreneurial journey. Specific to web and marketing, the “little guy” was being trampled. There was a gap in knowledge, expertise and technology for the small business owner to stand a fair chance. Small business owners were spending the last of their savings and even putting themselves in debt to create visibility in what was the new digital era, only to be disappointed by under-delivery, inconsistency and so much dishonesty. So we took everything we had and invested in an idea. SamurAI. Driven by artificial intelligence on the back end and a ten button content management system on the front end, we were on a journey to level the playing field.


We strive to be your full-service marketing partners and ensure complete customer satisfaction. Take a look at what some of our clients have to say about working with the Stylelabs team.


We get it. During these uncertain times, who do you trust? When every dollar counts, where is the best place to be spending? We are here to level the playing field, we are here to take your business to new heights, we are here to help you bring in leads that can convert, we are here to protect your business and treat it like it's our own. We've done it for over 400+ clients and we can do the same for you. Because we have weathered storms, and have helped all our clients do the same. We get you because we are you. So if you are curious, or looking for actual, proven digital strategies to market your business better, reach out. We promise, over a cup of coffee or virtual chat, you will walk out feeling like you finally have someone in your corner to help take your business forward.

Let's build something great, together.

Full-Service Marketing For Every Size of Business

StyleLabs serves small and medium businesses of all sizes. We have products and services designed for every price point and budget threshold. We excel at Startups, Rescues, companies looking to “Level Up” and of course distressed organizations that could use a “nudge” to get back on track.

With over 500 clients, we have mastered many industries that include (but are not limited to) Real Estate, Medical Aesthetics, Plastic/Cosmetic Surgeons, Dentists, Denturists, Construction, Home Builders/Developers, Skilled Trades, HR, Optometrists/Eye Care Professionals… and many more!



StyleLabs is a Digital Marketing company that specializes in Website Design, SEO and Digital Strategy. With a strong background in Market Research combined with our cutting edge technology, we've been able to rank over 90% of our clients on the 1st page of Google for over 10 keywords. We pride ourselves on leveraging our technology to solve business problems big or small, for both startups and established businesses. With locations in Calgary, AB and Vancouver, BC we are able to service clients throughout Canada and the United States.

We Get You, Because We Are You!

You don't hire a web designer to build a website. You don't even hire a marketer. What makes us different is that we are Entrepreneurs that specialize in marketing and technology. There's a certain amount of maturity and experience you need in order to build a functioning ecosystem. You need someone who's been there, who's failed, rebounded, and succeeded.  You need someone who understands where the blind spots are and how to mitigate them. Could StyleLabs be a good fit? Only one way to find out...

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