Any person or business offering a product or service needs a website. That is a fact. You can find someone online to build you a website for $500, $800 or $1000. That is also a fact. We are NOT that company.
Here's the difference. You can hire a web designer to build you a site, or you can work with a marketing company to design you inbound web real estate (StyleLabs <----) From our perspective, a website is not just a digital business card or flyer. Your website is your "silent salesperson"
Consider this, everytime there is an opportunity to establish a business relationship:
- The conversation starts with a business card, a Google search, a conversation, ad exposure, etc.
- The decision maker IMMEDIATELY searches for your company name, ready your reviews and evaluates your digital footprint.
- A (more involved) decision is made on the desktop where a buyer explores your site in detail and ascertains appropriate fit.
Website designers build you websites. Marketing companies design and influence the consumer journey from concept to completion, or more specifically CONVERSION.
20 seconds is how much time you have, to encourage your site's visitor to continue scrolling below the fold (the area below your screen's height, not visible on initial landing) When we design a site, we establish a "Z" pattern that exposes audiences to multiple call to actions as well as a clear snapshot of the business' key services, client promise, contact information, etc. Furthermore, as a standard, we integrate desktop view elevator buttons (anchors) and mobile thumb jumps as a way to influence navigation to key areas.
Content is SO IMPORTANT. Especially considering Google's Hummingbird release (including other things like keyword density and latent semantic indexing) what you write and how you communicate your business' services and value has to be written with flair, engagement, good grammar and a reading level appropriate to your audience. To augment front end meta data, you have to ensure that your header tags are appropriately written (think importance hierarchy) as well as concise meta data; a key ingredient in motivating a user on Google (or another SERP) who has searched an applicable phrase or term to click on you rather than the other 9 ranked entities. Did you know images were searchable? With the appropriate meta data and alt tags, you can strategically associate important key words and phrases to each image for both keyword density and indexing.
Web design isn't just about the front page though is it? In fact, everything from the alts to the headers to the meta has to be reorganized, minitiarized and reproritzed on each secondary page so that it can more effectively index on it's own, mutually exclusive to the main index.
Remember, your website and your content needs to be USEFUL and USEABLE. Here's what our friends at Google has to say about it.
Responsive design is key to ensureing consistent user experience across resolutions, platforms and devices. Search and web is now dominated by mobile behaviour. But how do you deal with the endless scrolling. Remember we discussed customer journey above? What strategy can we apply to influence it? We could go on and on. And we will.
If you're looking for marketing experts to build you a high ranking, ROI yielding web marketing tool, call us. If you're interested in your site generating revenue and distilling your sales process, we're your group.
Give us a call. Our work will supercharge your business and alleviate the burden of your sales process. We're not just web designers, we're business builders.