New Page Experience Algorithm for Google On Its Way
Have you heard about the new algorithm update Google is set to institute into its search rankings? If you haven't, now's the time to bone up on this important change which could have a major impact on your site's rankings.
Don't freak out. Google's new algorithm update hasn't gone into effect yet and it won't until 2021. With everything going on because of COVID-19, Google decided to be nice and give everyone a lengthy heads up before they change the SEO landscape drastically. But make no mistake, once the algorithm goes live there are going to be a number of sites that are hit hard due to their poor page experience score.
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New Page Experience Algorithm for Google On Its Way
According to Google, making the web a more delightful place is the main reason they're rolling out their page experience algorithm update come 2021. At the beginning of May, Google's Chrome team unveiled its Core Web Vitals tool, a set of metrics that can help site owners measure how their site fares when it comes to user experience. Google Search has already been using things like page loading speed and mobile-friendliness within its ranking factors for years, and the page experience algorithm update is expected to take those measures a step further.
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So What Does it All Mean?
In a nutshell, Google's upcoming page experience algorithm update will place even more importance on how your users interact with your site and how much they enjoy doing so when it comes to ranking high on their search engine. Relying heavily on the recently unveiled Core Web Vitals metric tool mentioned above, Google Search will use the following criteria to determine the signals for page experience once 2021 arrives:
- Loading
- Interactivity
- Visual stability
- Mobile friendly
- Safe browsing
- HTTPS
- No intrusive interstitials
Google says great page experiences allow people to get more done and engage more deeply when browsing, whereas negative page experiences can hinder a user from finding the valuable information they're looking for on that given page. It's Google's hope that by adding page experience to the hundreds of signals that determine how pages rank in their search results, they'll be able to better help people find what they're looking for while encouraging site owners to provide an experience that users enjoy.
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Content is Still King
In reading the release by Google about its upcoming page experience algorithm update, one thing stood out among all the technical jargon. And it's this following sentence: "We will prioritize pages with the best information overall, even if some aspects of page experience are subpar. A good page experience doesn’t override having great, relevant content," says the memo. So basically, if your content isn't relevant or well written you'll still be struggling to rank high on Google Search, no matter how great a user experience you provide. That being said, for sites that have similar content when it comes to relevancy, accuracy, and style, page experience will become much more important in terms of search visibility.
In the end, there's a bunch of things you may have to reassess and implement into your site in order to make it perform well in Google's search results once the new algorithm is instituted. If you're looking for a good starting point, utilizing the Core Web Vitals metric tool is probably a good bet. Or you could always enlist our services and not have to worry about anything.
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In today's online world, every business website competes against each other. If you want to stand out from your competitors, the best step you can take is to invest in expert SEO services. To find out more about how our digital marketing company can help grow your small business, visit our Calgary office at #222 622, 5th Ave SW.
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