Many small businesses may be shooting themselves in the foot by failing to understand the importance of holding a strong online & social media presence in the modern-day business world. 


Although not seen as a traditional avenue of marketing, small businesses are becoming increasingly aware of the importance of having an online presence, including social media pages such as Facebook, a Twitter account, blogs and a website.

Why Your Online Presence Matters

Investing in a good digital marketing strategy, including search engine optimization and building a strong social media presence will:

  • Lead to better conversion rates
  • Bring in more customers
  • Build brand awareness
  • Help you bypass your competition

Don’t have the time or expertise to build an online presence? Let us do it for you!

At Stylelabs, we have a dedicated and knowledgeable team that can constantly work on all aspects of your online presence, including regularly updating your website using the latest search engine marketing and optimization techniques.

We can even help you create a compelling social media presence so that you can build a direct and strong relationship with your customers.

Want to know how we can take your business to new heights?

 

How to Create a Strong Web Presence for Your Small Business

Whether your business is a small start-up or a corporate giant, creating a strong, focused and relevant web presence is crucial. When building your online marketing efforts, there are three main things you should focus on:

1. Your Website

Given that approximately 93% of business purchase decisions start with a search engine search, having a professional and concise website is vital to your company’s success.

It can:

  • Help your business gain credibility
  • Provide a cost-effective way to market your products/services
  • Allow you to target a wider market
  • Improve customer service
  • Help keep your customers informed about any updates in your products/services
  • Make your business accessible 24/7

At Stylelabs, we believe that your website is more than just an online presence - it has a job to do. Our team is knowledgeable in search engine optimization and can create a website that gains your company more customers and sales.

 

2. Search Engine Optimization

Once your website is up and running, you must make sure that it can actually be found by search engines. REMEMBER: a huge number of customers use search engines to research a product, service or business before making their decision.

To take advantage of this, you should consider working with professionals who understand how to use the latest search engine optimization and marketing techniques to:

  • Improve your conversion rates
  • Increase site traffic
  • Build brand authority
  • Attract high-quality visitors to your website
Did you know? 90% of Stylelabs clients are now at the top of Google thanks to the specific search engine optimization tactics we use including online advertising and blog writing.

Want to know how we can grow your business?

 

3. Social Media

Social media is a crucial component of your online presence that can work to generate you additional revenue because it allows potential customers to engage easily with your company via a channel that plays an important role in their everyday lives.

Although not every social media channel will be relevant to your business, it’s definitely worth looking into your options, which include:

  • Facebook
  • Twitter
  • Instagram
  • LinkedIn
  • Google+
  • YouTube

At Stylelabs, our team can create compelling and engaging content to share on your social media channels to help engage your customers and promote your brand.

 

Call Today

Using the latest search engine optimization and marketing techniques and social media tools, our team can help you build a strong, compelling online presence and take your business to new heights. To find out how we can work with you, call our Calgary office today at 587-880-3358 or fill in our online contact form.

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Posted by Team StyleLabs

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